Centred on the back-to-school period, Never Done Playing goes beyond competitive sport, showing parents and kids how sport taps into an imaginative world of play, laughter and fun. Live-action footage interweaved with typography and 3D graphics.

A worm eating, moose hoof tossing, cactus stabbing adventure web series for the launch of the MINI Coupé and Roadster. Sent a host and 5 co-pilots on bizarre missions across the globe, the first time MINI put its social media fans in front of the camera. 3 million+ video views.

A collaboration with Hugo & Marie (NYC) and Woodwork (Amsterdam) for adidas.com. Commissioned the best illustrators in the world to re-imagine the Ultraboost shoe, then brought them to life through animation. A dream project for any Art Director.

For the launch of the MINI Clubvan, we focused on the boutique small businesses that needed to make that cheeky special delivery.

Urbanears were seen as just a cheap, colourful headphones brand. The challenge was to reframe them as a creative lifestyle brand. The insight: we're told what to do, what to wear, how to act by everyone around us. The idea: Listen to Yourself.

Conceived and pitched as a freelance creative. The idea won. Someone else got to make it.

The brief to photographer Billy Plummer: capture the moment just after a workout. That fine line between pleasure and pain. The models were put through their paces to get the shot, no fake sweat allowed. All to launch CustomFit, an app designed to personalise your workout and push you to your edge.

The Huda Sisters — social media's biggest beauty queens — wanted to launch a fragrance brand. The proposition was simple and brilliant: each bottle had its own scent, designed to be layered and combined into a bespoke fragrance that changed depending on your mood. #LayersofMe launched globally on social and in Sephora stores worldwide.

A social experiment exploring fitness and emotion. Over three months, three fit people had fitness removed from their lives while three beginners had it introduced. Participants were tracked 24/7 with biometric sensors, with a psychologist monitoring the study throughout. The result: a four-part documentary series that shifted the conversation from how you look to how you feel. 4 million video views. 26 million impressions. Featured in Contagious Magazine.

A film and print campaign for the launch of the MINI Roadster. The film, Saturday in Istanbul, was shot on location with director Peter Berg. Turkish Mafia, palaces, bribery, foreign consulates, angry locals, and near-death experiences all became part of the story. The print work brought the same spirit of adventure to a global audience.

A collective of advertising creatives who never stopped making things for themselves. Inspiring others to do the same.

visit fckadsmakeart.com →

A nostalgic basketball brand celebrating bball culture and stories from the glory days, 1995 to 2005.

@basketball.days bballdays.com

Salvatore Gullifa (b. 1978, Sydney) is a photographer and artist based in Amsterdam whose work explores displacement, identity, and the search for home. Working with shellac and gold leaf inherited from his Sicilian father, he transforms photographic surfaces into objects that evolve over time, marked by chance and memory.

His series Thorned and Palmed explores ritual return and landscape as emotional territory across five summers in rural France. Before the Day Goes examines Australian identity through seascapes photographed from a clifftop.

Gullifa has completed residencies studying under Vanessa Winship, Raymond Meeks and George Georgiou. His work has been exhibited at The Gallery Club Amsterdam and received a Finalist in the Hariban Award, Japan. Photographs held in private collections internationally.

salvatoregullifa.com →